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Innovative Marketing to Expand Recognition
Posted By Chris on Wednesday 26th June 2013 @ 2:30 PM | Filed Under: General Park News

Innovative Marketing to Expand Recognition

Fantasy Island has appointed Mark Gunner Associates (MGA) to develop the amusement park’s marketing strategy, with the intention to engage further with park visitors. MGA plans to implement a marketing platform known as liveTAP™. This is an innovative marketing platform that will use RFID technology to promote Fantasy Island as a ‘fun, entertaining and affordable destination for the whole family’.

liveTAP™ is intended to identify, track and reward activity at the resort. Exclusive rewards are planned to incentivise guests to use social media platforms to share their favourite aspects of the park. Laurence Davis, CEO of Conduit Leisure, has said in a statement that the company are keen to ‘expand recognition of the resort’ with the goal to ‘cultivate a new level of customer experience and consumer awareness for the company.’ This project will build upon existing marketing techniques and bridge the gap between traditional and online marketing. New campaigns are planned to start in July 2013.

Read more on the MGA website.





Updated: 2013 Ride Availability Review
Posted By Chris on Sunday 31st March 2013 @ 10:16 PM | Filed Under: General Park News

Updated: 2013 Ride Availability Review

Update 2nd June 2013: Odyssey re-opened on 2nd June.




Update 27th May 2013: The Odyssey train has been returned to the track. However, an opening date is yet to be announced as further technical problems have developed.




Update 16th April 2013: Odyssey will be closed until May 2013.




Fantasy Island has been open for a few weeks now, with most rides springing back into action for the busy Easter holiday period. However, a number of rides have already suffered setbacks; with some failing to open. Volcanic Impact has only recently joined the lineup of available rides.

Daily ride availability reports, shared by Fantasy Island on social media, indicate that the majority of rides have now reopened. Unfortunately, Odyssey is yet to make an appearance as the train still hasn’t been returned to its track. Responding to feedback, the park have commented that they are awaiting parts for the ride which ‘won’t arrive for another few weeks’. With more vital maintenance work to be carried out, as well as vigorous testing, it remains to be seen when the park’s signature ride will be available.

N.B. During off peak dates (i.e. outside of school holidays), the park will open for shorter hours and rotational ride operation may occur.




Wall of Death and Pizza
Posted By Chris on Thursday 21st February 2013 @ 4:46 PM | Filed Under: General Park News

Wall of Death and Pizza

With just a few weeks to go before Fantasy Island opens for the 2013 season, the park has released information about a few additions to the park. The moving rock climbing wall and bucking bronco will both make a return since they proved to be popular with guests last season. Both of these will be included in the wristband system, or individually priced at £1.50 on a live card. The new children’s play area will also be included in the wristband during off peak periods.

The Wall of Death motorcycle stunt show will be visiting Fantasy Island during the season and open every day during the school holidays. It will be priced at £3 for ages 13+, £1.50 for children aged 5 to 12 and free for under 5’s.

Domino’s Pizza is opening an outlet at Fantasy Island, which will deliver orders to caravan parks in the surrounding area. Customers will be able to order via the Fantasy Island website when the outlet opens. There are plans for opening deals and promotions including free slices of pizza and free ride wristbands.




2013 Opening Dates and Pricing
Posted By Chris on Friday 11th January 2013 @ 7:56 PM | Filed Under: General Park News

2013 Opening Dates and Pricing

Opening dates and prices have been announced for the 2013 season. Rides will open on 16th and 17th March, and then every day from 23rd March until 29th September. The rides will open on select days in October before closing on Sunday 3rd November. The Fantasy Island Market will open during weekends from Saturday 2nd March and seven days a week from 23rd March.

The price for pay as you go live cards will remain the same as last season. However, wristband pricing has been increased; which now includes access to the rock wall and bucking bronco. These prices are outlined below:

Single Day Wristbands
High season:
Age 3 to 9: £11
Age 10+: £22

Mid Season:
Age 3 to 9: £8
Age 10+: £16

Low Season:
Age 3 to 9: £5
Age 10+: £10

7 Day Wristbands
Age 3 to 9: £40
Age 10+: £80




Lighting Upgrade Improves Carbon Footprint
Posted By Chris on Monday 3rd September 2012 @ 6:40 PM | Filed Under: General Park News

Lighting Upgrade Improves Carbon Footprint

Fantasy Island has recently upgraded the lighting used on rides and the pyramid. A specialist team from SaveMoneyCutCarbon.com worked in collaboration with the park to replace the original lighting and coloured effect bulbs. The new system uses cutting edge RGB LED technology, which is more environmentally friendly when compared to traditional light bulbs.

As well as lowering the carbon footprint of the park, the new lighting can be programmed remotely to display a fantastic range of custom patterns. Adam Garton managed the project implementation and described how the new system allows him to “control the lights across the park using wireless technology directly from [his] PC or even an iPhone.”




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